There has been a great deal written about keeping in touch with your customers during these difficult times of isolation and social distancing. The recommendations are all excellent and most sales minded organizations are doing all of this and more to keep relevant in the minds of their prospects and clients.
- Updating website or blog with the latest information regarding the company
- Using social media to keep in touch
- Being creative with email
- Video conferencing
Now is also a perfect time to reevaluate your sales and marketing collateral materials and to tweak your message in order to remain at the “top of mind” of your market. A great website, clever social postings and email messages are all effective, but quality printed materials are often the differentiator in establishing a strong company image. Printed materials convey permanency and commitment. A good-looking website can be put together fairly quickly, social media is fleeting, and emails and telephone calls are subject to interpretation, based on the effectiveness of the person delivering the message.
Custom printed materials showcase the best and most consistent message that you wish to convey about your products or company. Getting these materials into the hands of your prospects and clients has never been easier as most of them are stationary, not traveling around the country or their territories. The US Postal Service, UPS and FedEx are all operating in high gear. Current volume in mail and parcels is at Holiday-time levels.
You may be wondering if mail is safe in today’s environment. Several authorities have weighed in on that issue.
The following excerpt from a page on the USPS web site, “Media Statement-Covid-19” helps to alleviate concerns regarding this matter.
Specifically, according to the World Health Organization, “the likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, travelled, and been exposed to different conditions and temperature is also low.” And according to the CDC, “in general, because of poor survivability of these coronaviruses on surfaces, there is likely very low risk of spread from products or packaging that are shipped over a period of days or weeks at ambient temperatures. Coronaviruses are generally thought to be spread most often by respiratory droplets.” Currently there is no evidence to support transmission of COVID-19 associated with imported goods and there have not been any cases of COVID-19 in the United States associated with imported goods.”
Knowing that it is deemed safe to send packages to prospects and clients in our current environment, should allow you the peace of mind that your package will be well received. And if you get creative and produce some excellent materials, that perfectly represent your brand, product, and company, you just may yield some results and benefits that you otherwise may have missed during this relatively slow period for many businesses.
Commercial print is back and it’s trending upwards, as are Direct Mail programs. Now is the perfect time to reconsider the print aspects of your marketing program.
Rondo-Pak LLC/Contemporary Graphic Solutions is one of approximately 7 printers in the entire US to have attained G7 Process Master Control Certification. We offer the highest quality in commercial printing as well as complimenting services including Direct mail, warehousing, and fulfillment.
We are currently open and fully functional, as we are considered an essential company. We partner with many of the leading pharmaceutical companies in producing packaging for life saving medications, flu vaccines, over the counter products as well as marketing collateral materials and sales kits. Currently, we are also producing packaging for Covid-19 related test kits, vaccine clinical trials and medications used in the treatment of the disease.
Contact us to see how we can enhance the communications to your customers during these difficult times.